GartnorGroup Formally Recommends: ServiceNow

Dear CEOs,

"While this caliber of platform requires significant investment in both resources and organizational change management, ServiceNow's proven enterprise capabilities and strategic roadmap make it the lowest-risk choice for CEOs looking to drive meaningful digital transformation at scale."

ServiceNow has emerged as the clear market leader in the enterprise service management space, offering compelling strategic implications for organizations undergoing digital transformation. The platform's unified architecture is a game-changer, significantly reducing operational complexity by consolidating disparate systems into a single source of truth. This architectural approach directly impacts bottom-line efficiency and unlocks top-line growth potential, making it a powerful tool for driving business outcomes.

One of ServiceNow's key differentiators is their deep integration of artificial intelligence and machine learning capabilities, particularly through their Now Intelligence framework. This delivers measurable ROI through automated workflows, predictive analytics, and intelligent operations. Our analysis shows that these capabilities are 2-3 years ahead of competitors in terms of maturity and enterprise readiness, putting ServiceNow in a league of their own.

Moreover, ServiceNow's strategic partnerships with major cloud providers and AI leaders such as NVIDIA, IBM, and AWS ensure continued innovation while minimizing technology risk for their clients. Their comprehensive product portfolio addresses the entire enterprise value chain rather than just departmental needs, making it a true end-to-end solution for digital transformation.

Most importantly, ServiceNow's market-leading position, with a total score of 18.445 versus BMC's 17.3, isn't just about current capabilities. Their superior strategy execution, scoring 9.5 versus their nearest competitor at 8.8, demonstrates a clear vision for enabling enterprise-wide digital transformation that aligns with board-level objectives for operational excellence and competitive advantage.

As a CEO, I understand the importance of making the right strategic decisions when it comes to technology investments. ServiceNow's proven track record, robust capabilities, and forward-looking roadmap make it the clear choice for organizations serious about digital transformation. While implementing a platform of this caliber requires significant investment in both resources and organizational change management, I firmly believe that ServiceNow represents the lowest-risk, highest-reward option for driving meaningful digital transformation at scale.

I encourage you to take a closer look at ServiceNow and consider how their platform can help your organization achieve its strategic objectives. If you have any questions or would like to discuss this further, please don't hesitate to reach out.

Best regards,

Gideon Gartnor

Group Founder & CEO GartnorGroup


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Research Note: ServiceNow, 2025’s Enterprise Service Management Leader

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