Research Note: Bombora, A Leading Provider Of Intent Data Solutions
Corporate Overview
Bombora, founded in 2015 by Erik Matlick, Dustin Engel, and Rob Armstrong, is a leading provider of intent data solutions headquartered in New York City. The company has quickly established itself as a pioneer in the B2B intent data space, helping businesses identify and engage with accounts that are actively researching their products or services. Bombora's unique cooperative data model, which aggregates anonymized buyer behavior data from a vast network of B2B websites, has been a key driver of its success. The company has attracted significant investment from notable firms such as Pilot Growth Equity and Edison Partners, fueling its rapid growth and market expansion. With a mission to help businesses harness the power of intent data to drive revenue growth, Bombora has become a trusted partner for leading B2B brands across various industries.
Product Suite
Bombora Intent Data Bombora's core product offering is its Company Surge® intent data platform, which provides B2B organizations with invaluable insights into the purchase intent of their target accounts. By collecting and analyzing billions of monthly content consumption signals from its extensive data cooperative, Bombora enables sales and marketing teams to prioritize accounts based on their level of interest and engagement. The platform's advanced analytics and integrations with popular CRM and marketing automation systems allow users to seamlessly incorporate intent data into their existing workflows, empowering them to deliver timely, relevant, and personalized outreach to high-value prospects. Bombora's intent data has been proven to significantly improve the efficiency and effectiveness of ABM programs, lead generation campaigns, and sales outreach efforts, making it an essential tool for B2B revenue growth.
Strengths
Unique data cooperative model ensures high data quality and accuracy
Extensive data coverage across a wide range of B2B industries and topics
Robust integrations with leading marketing and sales tech platforms
Strong focus on data privacy and compliance
Proven track record of driving revenue growth for B2B organizations
Weaknesses
Pricing may be a barrier for smaller businesses or those with limited budgets
Requires a certain level of data maturity and skillset to fully leverage the platform
May have limitations in terms of international data coverage compared to some competitors
Reliance on third-party data sources may introduce some inconsistencies or gaps
Bottom Line
Bombora has established itself as a leader in the B2B intent data market, offering a powerful solution that enables organizations to identify and capitalize on high-value opportunities. The company's unique data cooperative model, coupled with its advanced analytics and integrations, sets it apart from competitors and positions it for continued growth. While the platform may require some investment in terms of budget and resources to fully optimize, the ROI potential for B2B organizations is significant. As the demand for intent data continues to surge, Bombora is well-positioned to maintain its market leadership and help businesses drive revenue growth through data-driven marketing and sales strategies. CEOs looking to gain a competitive edge and maximize the impact of their go-to-market efforts should strongly consider partnering with Bombora and harnessing the power of intent data.